Google`s new YouTube Music plans are here - and we`re gonna pay more for what we like right now
(Android Central)

YouTube is taking the reins for Google`s music strategy — and it`s soft launching on Tuesday. Google`s music strategy has been fractured and confusing and falling behind for years, with Google Play Music being treated like an orange-haired stepchild, YouTube Music being ignored by some users and unheard of by the rest, and YouTube being a place where people of all kinds come to listen to music — both legitimately uploaded and not-so-much. Google`s been amassing a new team to take on the music industry, from streaming competitors like Spotify to the record labels that control what music can appear on what platforms and how. We`ve been waiting months for the shoe to drop and Google to reveal its new strategy. And thanks to Bob Lefsetz posting a rambling preview, we`re don`t have to wait much longer. We`re still digging through the post, but the long and the short of it is: YouTube Music is getting an overhaul, which an emphasis on personalization. YouTube Music will ...